Description

The algorithmic interface , called Personas, comes from the MIT Media Lab built by Aaron Zinman. The application reads your name and search the great WWW for the context around it. Based on the words that it finds, it builds you this simple color profile of your web presence. The aesthetics in this visualization have further altered in order to best suit my identity.

Inspiration

For five years I've gone under the alias of "YEE//DOR" to move away from these other Doris'...cute asian girls giving peace sign near the brow. Definitely something I don't want to be associated with. Ten years ago, I never had the natural inkling to Google myself. Nowadays, I google my name about three times a week to see where I rank in web pages, images, news, and video engines (although...you shouldn't find me anywhere in there). It's amazing how quickly our online identity has become this other responsibility of ours. How much does the internet know about me really? How much of it have I programmed and vice versa. Marketers and web folk sometimes can be too obsessed with SEO and page ranking. Sure, it's important but I always figured that if your stuff is good...people will find it (of course that's super naive of me to say). On a search engine, where we rank is the measurement of our popularity over the web. Every minute we are compared with other websites just like ours and links to it. But what marketers need to remember is that the number isn't the most important thing, it's the quality of those inbound links. So I'm curious...which associations do that are influencing the keywords that these search machines are indexing me with?